/* Cinematic rebuild: visual scale, continuous film and a connected graphic language. */
html{--bg:#f2efe8;--ink:#171715;--paper:#e9e5dd;--line:#c9c5bb;--accent:#fa4e31}
html[data-theme=dark]{--bg:#11110f;--ink:#f1eee7;--paper:#1c1b18;--line:#3c3a35;--muted:#b7b3ab;--accent:#fa4e31}
header{padding:23px 3.8%;background:linear-gradient(#1119,transparent);color:#f8f4eb}
html:not(.scrolled)[data-theme=light] header{color:#171715;background:linear-gradient(#f2efe8b0,transparent)}
html.scrolled header{color:var(--ink);background:color-mix(in srgb,var(--bg) 94%,transparent)}
.brand{font-size:10px;letter-spacing:.32em}.brand svg{width:31px;height:35px}header nav{gap:36px}.controls #motion{max-width:64px;line-height:1.3}
.hero{height:100svh;min-height:850px;background:#151614}.hero-art{inset:0;transform:none}.hero-art img,.hero-film{object-position:62% center;transform:scale(1.035)}
.hero:after{content:"";position:absolute;inset:0;z-index:-1;background:linear-gradient(180deg,#0002 0%,transparent 38%,#080a07a6 70%,#080a07ee 100%);pointer-events:none}
html[data-theme=light] .hero:after{background:linear-gradient(180deg,#f2efe820,transparent 35%,#f2efe850 63%,#f2efe8ed 100%)}
.hero-caption{position:absolute;top:145px;left:3.8%;right:3.8%;display:flex;justify-content:space-between;align-items:start;font-size:9px;line-height:1.7;letter-spacing:.13em;color:#f4f0e7}
.hero-caption>span:first-child{border-top:1px solid #eee8;padding-top:15px;width:175px}.hero-caption>span:last-child{text-align:right;font-size:12px;letter-spacing:0}
html[data-theme=light] .hero-caption{color:#171715}.hero-copy{position:absolute;left:3.8%;right:3.8%;bottom:118px;padding:0;color:#f4f0e7;display:grid;grid-template-columns:1fr 275px;gap:50px;align-items:end}.hero-copy>.eyebrow{grid-column:1/-1;margin-bottom:0;font-size:9px;letter-spacing:.15em}h1{font-size:clamp(80px,8.4vw,145px);line-height:.94;letter-spacing:-.065em;font-weight:500}h1 em{font-weight:400}.intro{width:auto;margin:0;padding-bottom:4px}.intro p{font-size:16px;line-height:1.6;margin-bottom:23px}.intro .cta{background:transparent;color:inherit;border:0;border-bottom:1px solid currentColor;padding:12px 0;min-height:44px;width:100%;font-size:12px}.intro .cta:hover{color:#ff755b}.hero-bottom{left:3.8%;right:3.8%;bottom:28px;border-top:1px solid #eee5;padding-top:18px;color:#f4f0e7;font-size:8px}.hero-bottom>*{background:none;padding:0}.hero-bottom>span{font-size:9px;letter-spacing:.02em}html[data-theme=light] .hero-copy,html[data-theme=light] .hero-bottom{color:#171715}html[data-theme=light] .hero-bottom{border-color:#17171555}
.hero-film{transition:opacity .85s linear}.hero-film.is-playing{opacity:1}
.opening-line{padding:90px 5% 100px;position:relative;overflow:hidden;border-bottom:1px solid var(--line)}.opening-line>.eyebrow{font-size:9px;color:var(--muted)}.opening-line p{font-size:clamp(38px,5.4vw,86px);letter-spacing:-.05em;line-height:1.1;margin-top:32px}.opening-line em{color:var(--muted)}.opening-cut{position:absolute;right:5%;top:85px;font-size:140px;line-height:1;color:var(--accent)}
.moment{padding:65px 0 0}.moment>.section-top,.moment-intro{margin-left:5%;margin-right:5%}.moment-intro{margin-top:60px;margin-bottom:60px;grid-template-columns:1fr 2fr}.moment-intro h2{font-size:clamp(52px,6.4vw,105px)}
.moment-grid{position:relative;isolation:isolate;display:grid;grid-template-columns:1fr 1fr;align-items:end;gap:6%;min-height:760px;padding:320px 5% 60px;overflow:hidden;background:#080807;color:#f4f0e7}.moment-backdrop{position:absolute;inset:0;z-index:-2;overflow:hidden}.moment-backdrop img{height:100%;width:100%;object-fit:cover;object-position:center;transform:scale(1.04);transition:transform 1.5s cubic-bezier(.2,.7,.1,1)}.moment-grid:after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 15%,#0002 35%,#000b 100%);z-index:-1;pointer-events:none}.moment-choice{max-width:400px}.moment-choice>.eyebrow{font-size:8px}.moment-selector button{color:#f4f0e799;border-color:#f4f0e744;font-size:37px;padding-block:14px}.moment-selector button[aria-pressed=true]{color:#fff;border-color:#fff;padding-left:0}.moment-selector button[aria-pressed=true] span{color:#ff765c}.moment-choice .small-note{color:#d1c9bf;margin-top:20px;font-size:12px}.intent-scene{min-height:310px;background:none;margin:0;overflow:visible;align-self:end}.scene-lines{display:none}.scene-copy{padding:0 0 80px}.scene-copy>p{font-size:clamp(38px,4.3vw,70px);line-height:1.06;margin:19px 0 25px;max-width:100%}.scene-action{font-size:12px}.scene-footer{left:0;bottom:0;font-size:11px}.journey{margin:0;padding:30px 5% 55px;border-top:0;background:#0a0a09;color:#d3cfc7;gap:20px}.journey>div{padding:12px 28px 0;border-color:#ffffff22}.journey span{color:#fa755d}.journey p{font-size:13px}.journey>div:first-child{padding-left:0}
/* The system is a drawn visual, with three accessible service links. */
.unfold,html.paused .unfold{height:auto;padding:0 5% 75px;background:var(--bg)}.unfold-stage,html.paused .unfold-stage{position:relative;top:auto;height:auto;min-height:0;overflow:visible;padding-top:75px}.approach-heading{margin-top:55px}.approach-heading h2{font-size:clamp(52px,6.4vw,98px)}.approach-heading>p{font-size:14px;max-width:290px}.system,html.paused .system{position:relative;top:auto;display:grid;grid-template-columns:repeat(3,1fr);gap:0;height:auto;margin:35px 0 30px;perspective:none}.system-visual{grid-column:1/-1;position:relative;height:390px;overflow:hidden}.system-visual svg{width:100%;height:100%;overflow:visible}.visual-caption{position:absolute;bottom:10px;left:0;right:0;text-align:center;font-size:8px;letter-spacing:.2em;color:var(--muted)}.signal-dot{animation:signalTravel 4s cubic-bezier(.4,0,.2,1) infinite}.signal-path{opacity:.8}@keyframes signalTravel{0%{transform:translateX(-70px);opacity:0}10%{opacity:1}90%{opacity:1}100%{transform:translateX(930px);opacity:0}}
.paper,html.paused .paper{position:relative;left:auto;top:auto;transform:none;width:100%;height:220px;min-height:0;max-height:none;margin:0;padding:26px 0;background:none;color:var(--ink);border:0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);box-shadow:none;will-change:auto;overflow:visible}.paper+.paper{padding-left:35px;border-left:1px solid var(--line)}.paper-glyph{display:none}.paper h3{left:0;bottom:70px;font-size:32px}.paper p{left:0;bottom:25px;font-size:11px}.paper+.paper h3,.paper+.paper p{left:35px}.paper-arrow{right:20px;bottom:22px;font-size:24px;color:var(--accent)}.paper-label{font-size:8px;color:var(--muted)}.paper:hover h3{color:var(--accent)}.system-caption,html.paused .system-caption{position:relative;bottom:auto;margin-top:28px;font-size:11px}
.services{background:var(--paper);padding-top:70px}.section-heading{margin-top:55px;margin-bottom:55px}.section-heading h2{font-size:clamp(52px,6.4vw,98px)}.section-heading>p{font-size:15px}.service-list summary{font-size:clamp(32px,4.8vw,76px);font-weight:400;min-height:115px}.service-number{color:var(--muted)}.service-body{grid-template-columns:1.15fr 1fr;gap:6%;padding:10px 0 45px}.service-statement{background:#0c0d0b url('assets/fine-intent-branded.webp') 65% 50%/cover;color:#f6f0e7;min-height:340px;padding:30px;isolation:isolate;font-size:clamp(42px,4.6vw,72px);display:flex;flex-direction:column;justify-content:end}.service-statement:before{content:"";position:absolute;inset:0;background:linear-gradient(transparent,#000b);z-index:-1}.service-statement:after{display:none}.service-statement>span{position:absolute;top:25px;bottom:auto;left:30px;font-size:8px;letter-spacing:.13em;color:#f4f0e7}.service-statement br{display:none}.service-body>div>p{font-size:16px;line-height:1.65;padding-top:10px}.service-body li{font-size:12px}#measurement .service-statement{background-image:url('assets/fine-intent-branded.webp');background-position:72% center}#creative-testing .service-statement{background-image:url('assets/fine-intent-branded.webp');background-position:30% center}#landing-conversion .service-statement{background-image:url('assets/fine-intent-branded.webp');color:#171715}#landing-conversion .service-statement:before{background:linear-gradient(transparent,#f2efe8cc)}#landing-conversion .service-statement>span{color:#171715}
.manifesto{position:relative;isolation:isolate;min-height:880px;padding:100px 5%;background:#0a0908;color:#fff1e5;overflow:hidden}.manifesto-art{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:75% center;opacity:.78;z-index:-2}.manifesto:after{content:"";position:absolute;inset:0;background:linear-gradient(90deg,#000c,transparent 95%);z-index:-1}.manifesto-mark{opacity:.09;color:#fff;width:55%;right:-10%;top:10%;mix-blend-mode:screen}.manifesto h2{font-size:clamp(58px,7.6vw,120px);line-height:1.01;margin:45px 0;max-width:850px}.manifesto-inner>p:last-child{color:#ded5c9;font-size:14px}.manifesto-side{color:#eee}
.working{padding-top:75px}.working-grid{margin-top:60px}.working h2{font-size:clamp(45px,5.5vw,83px)}.working-heading{top:100px}.working-heading>p{font-size:15px}.process li{padding:28px 0 34px}.process h3{text-wrap:balance;font-size:30px;line-height:1.12}.process p{font-size:14px;line-height:1.7}.process-num{color:var(--accent)}
.questions{padding-top:45px}.conversation{background:var(--paper);position:relative;overflow:hidden}.contact-heading h2{font-size:clamp(60px,7.5vw,114px)}.goal-pills input:checked+span{background:var(--ink);color:var(--bg)}.conversation .cta{background:var(--accent);color:#17110e;border-color:var(--accent)}.conversation .cta:hover{background:var(--ink);color:var(--bg);border-color:var(--ink)}footer{background:var(--bg)}.footer-word{font-weight:500;letter-spacing:-.07em}.footer-word>span{color:var(--accent)}
html.paused .signal-dot{animation:none;transform:translateX(430px)}html.paused .moment-backdrop img{transition:none}
@media(max-width:1100px){.hero-copy{grid-template-columns:1fr 235px;gap:30px}h1{font-size:8.5vw}.intro p{font-size:14px}.moment-grid{min-height:650px;padding-top:270px}.scene-copy>p{font-size:45px}.moment-selector button{font-size:32px}.paper h3{font-size:26px}.paper+.paper{padding-left:22px}.paper+.paper h3,.paper+.paper p{left:22px}.paper p{font-size:10px}.system-visual{height:330px}.service-statement{min-height:310px}.manifesto{min-height:760px}}
@media(orientation:portrait){.hero{height:100svh;min-height:1000px}.hero-art{inset:0 -25%;transform:none}.hero-art img,.hero-film{object-position:65% center}.hero-copy{display:block;bottom:120px}.hero-copy>.eyebrow{margin-bottom:28px}h1{font-size:12.2vw;line-height:.96}.intro{max-width:370px;margin-top:32px}.intro p{font-size:17px}.hero-caption{top:145px}.hero:after{background:linear-gradient(transparent 25%,#080a0780 55%,#080a07ee 100%)}html[data-theme=light] .hero:after{background:linear-gradient(transparent 25%,#f2efe855 55%,#f2efe8f0 100%)}.moment-grid{min-height:680px;padding-top:270px}.moment-selector button{font-size:29px}.intent-scene{min-height:290px}.scene-copy>p{font-size:38px}.opening-cut{font-size:100px;top:105px}.system-visual{height:320px}.paper,html.paused .paper{height:200px;min-height:0;width:100%;margin:0}.paper h3{font-size:24px}.paper p{font-size:10px;max-width:80%}.manifesto-mark{width:80%}.manifesto{min-height:850px}.working-grid{gap:7%}.working-heading{position:relative;top:auto}.process h3{font-size:26px}}
@media(max-width:700px){header{padding:18px 20px}.brand{font-size:8px;letter-spacing:.25em;gap:10px}.brand svg{width:27px;height:31px}.hero{height:100svh;min-height:820px}.hero-art{inset:0 -70% 0 -45%}.hero-art img,.hero-film{object-position:66% center}.hero-caption{left:22px;right:22px;top:110px;font-size:7px}.hero-caption>span:first-child{width:120px;padding-top:10px}.hero-caption>span:last-child{font-size:9px;max-width:100px}.hero-copy{left:22px;right:22px;bottom:100px}.hero-copy>.eyebrow{font-size:7px;letter-spacing:.12em;margin-bottom:24px}h1,h1 span:first-child{font-size:12.3vw;line-height:1.01}.intro{margin-top:24px;max-width:290px}.intro p{font-size:14px;line-height:1.5;margin-bottom:14px}.intro .cta{font-size:11px;max-width:245px}.hero-bottom{left:22px;right:22px;bottom:22px;font-size:7px;padding-top:15px}.hero-bottom>span{font-size:8px;max-width:135px;line-height:1.4}.opening-line{padding:50px 22px 60px}.opening-line>.eyebrow{font-size:7px}.opening-line p{font-size:34px;line-height:1.12;max-width:100%;margin-top:23px}.opening-cut{position:relative;display:block;top:auto;right:auto;font-size:70px;margin-top:15px}.moment{padding:42px 0 0}.moment>.section-top,.moment-intro{margin-left:22px;margin-right:22px}.moment-intro{display:block;margin-top:35px;margin-bottom:35px}.moment-intro .margin-note{font-size:12px;margin-bottom:22px}.moment-intro h2{font-size:45px}.moment-grid{display:flex;flex-direction:column;align-items:stretch;gap:45px;min-height:780px;padding:230px 22px 35px}.moment-backdrop img{object-position:60% center}.moment-grid:after{background:linear-gradient(transparent,#000a 40%,#000e 100%)}.moment-choice{max-width:none}.moment-choice>.eyebrow{font-size:7px;margin-bottom:10px}.moment-selector{flex-direction:row;gap:13px}.moment-selector button{display:block;flex:1;font-size:18px;letter-spacing:-.04em;padding:12px 0;white-space:nowrap}.moment-selector button span{display:block;font-size:8px;margin-top:12px}.moment-choice .small-note{display:none}.intent-scene{min-height:285px;margin:0}.scene-copy{padding:0 0 65px}.scene-copy>p{font-size:41px}.scene-copy>.eyebrow{font-size:8px}.scene-action{font-size:12px}.scene-footer{left:0;bottom:0}.journey{padding:0 22px 40px;gap:20px 0}.journey>div{padding:20px 12px 0}.journey p{font-size:12px;line-height:1.6}.journey span{font-size:7px}.unfold,html.paused .unfold{padding:0 22px 45px}.unfold-stage,html.paused .unfold-stage{padding-top:45px}.approach-heading{display:block;margin-top:30px}.approach-heading h2{font-size:45px}.approach-heading>p{font-size:13px;margin-top:23px}.system,html.paused .system{display:block;margin-top:20px}.system-visual{height:230px;margin-inline:-22px}.system-visual svg{width:175%;margin-left:-37.5%}.visual-caption{font-size:7px;bottom:0}.paper,html.paused .paper{display:block;height:155px;min-height:0;border-bottom:0;padding:20px 0;width:100%}.paper+.paper{padding-left:0;border-left:0}.paper h3,.paper+.paper h3{left:70px;top:25px;bottom:auto;font-size:26px}.paper p,.paper+.paper p{left:70px;bottom:25px;font-size:10px}.paper-label{font-size:7px;display:block;width:60px;line-height:1.8}.paper-arrow{bottom:21px;right:0}.system-caption{padding-top:20px;border-top:1px solid var(--line);font-size:10px}.system-caption .text-link{font-size:10px}.services{padding:45px 22px 55px}.section-heading{margin:30px 0}.section-heading h2{font-size:45px}.section-heading>p{font-size:13px;margin-top:22px}.service-list summary{font-size:30px;min-height:88px}.service-body{display:flex;padding:5px 0 30px;gap:23px}.service-statement{min-height:290px;font-size:52px;padding:25px}.service-statement>span{left:25px;top:23px;font-size:7px}.service-body>div>p{font-size:14px;padding:0}.service-body li{font-size:11px}.manifesto{padding:65px 22px;min-height:790px}.manifesto-art{object-position:70% center}.manifesto h2{font-size:clamp(44px,12.5vw,66px);margin:45px 0}.manifesto-inner>p:last-child{font-size:12px}.manifesto-mark{width:120%;right:-45%;top:10%}.manifesto-side{font-size:7px}.working{padding:50px 22px 55px}.working-grid{margin-top:35px}.working h2{font-size:45px}.working-heading>p{font-size:13px}.process{margin-top:32px}.process h3{font-size:27px}.process p{font-size:13px}.commitment-note{font-size:7px}.questions{padding:35px 22px 55px}.faq-grid h2{font-size:43px}.faq-grid summary{font-size:15px}.faq-grid details>p{font-size:13px}.conversation{padding:45px 22px 60px}.contact-heading{margin:35px 0}.contact-heading h2{font-size:49px}.contact-heading>p{font-size:13px}.goal-pills span{font-size:11px;padding:12px 14px}.footer-word{font-size:16vw}.reading-line{background:var(--accent)}}
@media(prefers-reduced-motion:reduce){.signal-dot{animation:none;transform:translateX(430px)}.moment-backdrop img{transition:none}}
/* Audience-led refinement: warm editorial commerce, not abstract sculpture. */
html{--accent:#fe704c}html[data-theme=dark]{--accent:#ff9568}
.opening-line p{font-size:clamp(34px,5.1vw,80px)}.opening-cut{display:none}
.business-stage{padding-top:0;padding-bottom:80px}.stage-heading{display:flex;justify-content:space-between;gap:40px;align-items:end;margin:55px 0 40px}.stage-heading h2{font-size:clamp(40px,4.5vw,66px)}.stage-heading>p{font-size:14px;line-height:1.6;color:var(--muted)}.stage-tabs{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.stage-tabs button{position:relative;text-align:left;padding:28px 25px 32px 0;font-size:clamp(19px,2.1vw,31px);letter-spacing:-.04em;line-height:1.2;border-bottom:2px solid transparent}.stage-tabs button+button{border-left:1px solid var(--line);padding-left:26px}.stage-tabs button>span{display:block;font-size:8px;letter-spacing:.12em;color:var(--muted);margin-bottom:22px}.stage-tabs i{font-style:normal;display:block;margin-top:25px;color:var(--muted);font-size:25px}.stage-tabs button[aria-pressed=true]{border-bottom-color:var(--accent)}.stage-tabs button[aria-pressed=true] i{color:var(--accent)}.stage-response{display:flex;justify-content:space-between;align-items:start;gap:40px;padding-top:30px;min-height:125px}.stage-response>p{font-size:15px;line-height:1.7;max-width:680px;color:var(--muted)}.stage-response>a{font-size:12px;flex-shrink:0}.art-caption{position:absolute;left:5%;top:30px;color:#fff9;font-size:8px;letter-spacing:.14em}.moment-backdrop img{object-position:center}.moment-grid{padding-top:330px}.moment-backdrop{background:#33312d}.service-statement,#measurement .service-statement,#creative-testing .service-statement,#landing-conversion .service-statement{background-image:url('assets/fine-intent-branded.webp');background-position:center;background-size:cover}.service-statement{color:#fff9f0}.service-statement:before{background:linear-gradient(transparent,#090a10cb)}#landing-conversion .service-statement{color:#fff9f0}#landing-conversion .service-statement:before{background:linear-gradient(transparent,#090a10cb)}#landing-conversion .service-statement>span{color:#fff9f0}.manifesto-art{object-position:center;filter:brightness(.65)}
@media(max-width:700px){.opening-line p{font-size:34px}.business-stage{padding:0 22px 45px}.stage-heading{display:block;margin:15px 0 28px}.stage-heading h2{font-size:39px}.stage-heading>p{font-size:12px;margin-top:22px}.stage-tabs{display:block}.stage-tabs button,.stage-tabs button+button{display:block;width:100%;padding:20px 45px 20px 0;border-left:0;border-top:1px solid var(--line);font-size:25px}.stage-tabs button:first-child{border-top:0}.stage-tabs button>span{font-size:7px;margin-bottom:9px}.stage-tabs i{position:absolute;right:0;top:28px;margin:0;font-size:25px}.stage-response{display:block;padding-top:23px;min-height:210px}.stage-response>p{font-size:13px}.stage-response>a{font-size:12px;margin-top:12px}.moment-grid{padding-top:260px}.art-caption{left:22px;top:23px;font-size:7px}.moment-backdrop img{object-position:55% center}}
#paid-media .service-statement{background-image:url('assets/brand-detail.webp')}
#measurement .measurement-art{background:#161b21;min-height:340px;padding:30px;overflow:hidden}
.measurement-art svg{position:absolute;inset:0;width:100%;height:100%;opacity:.8;z-index:-1}.measurement-art>p,.creative-art>p{font-size:39px!important;line-height:1.1!important;padding:0!important;letter-spacing:-.045em}.measurement-art:before{background:linear-gradient(transparent 35%,#161b21ef)}
#creative-testing .creative-art{background:#d9b893;color:#141917;min-height:370px;padding:25px}.creative-art:before{display:none}.creative-art>span{color:#141917}.creative-frames{position:absolute;display:flex;gap:8px;left:22px;right:22px;top:65px;height:160px;align-items:center}.creative-frames img{width:32%;height:100%;object-fit:cover;border:5px solid #faf3e8;box-shadow:0 10px 15px #0003;transform:rotate(-6deg)}.creative-frames img:nth-child(2){transform:translateY(-8px) rotate(4deg)}.creative-frames img:nth-child(3){transform:rotate(-3deg)}.creative-art>p{font-size:34px!important}
@media(max-width:700px){.measurement-art>p{font-size:34px!important}#creative-testing .creative-art{min-height:365px}.creative-art>p{font-size:32px!important}.creative-frames{height:150px}}
@media(max-width:700px){.hero-art{inset:0 0 200px}.hero-art img,.hero-film{object-position:54% center}.hero:after{background:linear-gradient(transparent 20%,#080a0720 37%,#080a07d9 68%,#080a07 86%)}html[data-theme=light] .hero:after{background:linear-gradient(transparent 20%,#f2efe820 37%,#f2efe8d9 68%,#f2efe8 86%)}.hero-caption>span:last-child{max-width:120px;font-size:8px}.hero-bottom>span{max-width:160px;font-size:7px}.hero-caption>span:first-child{width:135px;font-size:6px}}
.service-statement>span{margin:0!important}.creative-art>p br,.measurement-art>p br{display:block}.creative-art>p em,.measurement-art>p em{display:block}.creative-art>p br,.measurement-art>p br{display:none}