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Good questions.
What does a performance marketing agency do?
We run paid ads and judge them by sales, leads and bookings, not clicks. Ads only pay when the page, the tracking and the offer work too, so we look after those as well.
Which platforms do you run ads on?
Google (Search, Shopping, Performance Max, YouTube and Maps), Meta (Facebook and Instagram), LinkedIn, Amazon and Microsoft Ads. UGC-style video ads are made in-house.
Who do you work best with?
Established, ambitious businesses with a product people love. We work with lead generation too, but e-commerce is where we're happiest.
How much should we spend on ads?
Enough to test properly and learn fast. It depends on your margins and what a customer is worth to you. We suggest a starting budget on the first call, with the reasoning.
Do we keep ownership of our ad accounts?
Yes. We work inside your accounts, so the billing, the data and the history stay yours, whatever happens.
How soon will we see results?
Tracking fixes and wasted spend often show in the first few weeks. New campaigns need time to learn before they're judged, and we always tell you which stage you're in.
What happens on the 20-minute call?
We look at your ads, site and tracking together. You leave with the three fixes we'd make first, whether or not we work together.
Can you help us show up in ChatGPT and Google's AI answers?
Yes. Our SEO and AEO work covers classic Google rankings plus visibility in AI Overviews, ChatGPT and Claude.
Do you only do ads?
No. We also build websites and landing pages, set up tracking, run email and retention, and make branding, social content and ad creative. Most businesses start with ads and add the rest when it helps.