FINE INTENT

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Brand and creative

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Home/Services/Branding and Identity

Branding and Identity

Look like the business you are becoming.

A clear brand makes every ad, page and post work harder. We shape how you look, sound and explain yourself, then hand you a system your team can use every day.

An identity, piece by pieceOOstra

OSTRA

Handmade ceramics

Mark

Aa

Made slowly.
Used daily.

Instrument Serif · Geist · Geist Mono

Type

Colour

We sayMade slowly. Used daily.

NotPremium artisanal products for discerning customers.

Voice

OSTRA

Applied

What's included.

  1. Brand strategy

    Who you are for, what you stand for and why people pick you.

  2. Naming and messaging

    Names, taglines and the words that explain you in one breath.

  3. Logo and identity

    A logo, colours, type and graphic style that feel like you.

  4. Brand guidelines

    A simple guide so everyone applies the brand the same way.

  5. Packaging and print

    From swing tags to boxes, designed to match the brand.

  6. Templates

    Social, ad and deck templates ready for your team.

Before. After.

Drag across to see what we'd change.

OOstra · Brand healthLast 30 days

Before

People searching your name320
Visitors who come back12%
Price you can holdDiscounting
Looks the same everywhereRarely
LogoThree versions
ColourWhatever is open
TypeFive fonts
VoiceCorporate filler

An illustration of the playbook. Client numbers stay private, always.

Quick answers.

Do you only do branding for ad clients?

No. Branding is its own project, though it helps when the same team runs the ads.

How long does a brand identity take?

Usually a few weeks, depending on how much you need.

Will we own everything?

Yes. You get the final files and full rights.

Next step

Want a second opinion?

Twenty minutes on your brand. You leave with the three fixes we'd make first.

Got the right intent? Join us.

Creative, curious and good with numbers? Tell us what you do best.

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