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Email and Retention
Sell again to people who already said yes.
Winning a new customer costs far more than keeping one. We build the email and SMS flows that welcome, remind and bring people back, so ads are not doing all the work.
Flows that sell againKKettle & Kin
9:41
Tuesday
Kettle & KinWelcome in. Your first brew guide
nowKettle & KinThe one mistake with loose leaf
2d9:41
Tuesday
Kettle & KinStill thinking about the Assam?
nowKettle & KinThree ways to brew it
2d9:41
Tuesday
Kettle & KinYour tea is waiting
nowKettle & KinWe kept your basket warm
2d9:41
Tuesday
Kettle & KinBrewing notes for your order
nowKettle & KinRunning low? Refill in one tap
2d9:41
Tuesday
Kettle & KinNew harvest, just in
nowKettle & KinWe saved your favourite blend
2dWhat's included.
Core flows
Welcome, abandoned cart, browse, post purchase and win back.
Campaigns
Regular emails people actually open, in your brand voice.
SMS
Short, timely messages for launches, restocks and offers.
List growth
Pop ups and offers that grow the list without cheapening the brand.
Segments
The right message to new, loyal and lapsed customers.
Deliverability
Setup that keeps you out of the spam folder.
Before. After.
Drag across to see what we'd change.
Before
An illustration of the playbook. Client numbers stay private, always.
Quick answers.
Which platforms do you use?
Mostly Klaviyo and Shopify Email, and we can work with others.
How often should we email?
More often than most brands think, as long as each email is worth opening.
Does email work for service businesses?
Yes. Lead nurture emails work for services as well as online stores.