FINE INTENT

Paid ads

Google AdsReach people on Search, Maps, YouTube and Shopping while they are looking for what you sell.Meta AdsPut your business in front of people who are more likely to buy, enquire or book.LinkedIn and Paid SocialReach the right people on the platforms your buyers actually scroll.Amazon and Marketplace AdsWin the search on Amazon, where people arrive ready to buy.

Search and site

SEO and AEORank on Google, and get named when people ask ChatGPT and other answer engines.Websites and Landing PagesMake the page after the click clearer, easier to use and easier to act on.Tracking and AnalyticsSee which ads are leading to real sales, qualified leads and bookings.Email and RetentionTurn first time buyers into repeat customers, automatically.

Brand and creative

Creative StudioStudio quality product visuals and video, without the studio shoot.UGC AdsAds that feel like real people talking, made in-house, with real creators on request.Social MediaContent people actually stop for, posted on a plan.Branding and IdentityA brand that looks as good as the work you do.Strategy and ConsultingA clear plan for where the next customer should come from, and what to stop doing.

Not sure which?

Most businesses start with Google or Meta ads and add the rest when it helps.

Book a call
FINE INTENT
ServicesAboutFAQ

Paid ads

Google AdsMeta AdsLinkedIn and Paid SocialAmazon and Marketplace Ads

Search and site

SEO and AEOWebsites and Landing PagesTracking and AnalyticsEmail and Retention

Brand and creative

Creative StudioUGC AdsSocial MediaBranding and IdentityStrategy and Consulting
Book a 20-min call

Home/Services/Tracking and Analytics

Tracking and Analytics

Know what is actually working.

If the tracking is wrong, every decision after it is a guess. We set up GA4, Tag Manager and platform conversions properly, so you can trust the numbers and act on them.

Book a 20-min callSend a brief

Every step, counted onceFFernmoor

Fernmoor uses cookies. Measurement stays off until you say yes.

Only essentialAllow

ad_storagegrantedanalytics_storagegranted

Live eventsConsent: granted

view_itemCandle pageGA4
add_to_cartBasketGA4
begin_checkoutCheckoutGA4
purchaseOrder, with valueGA4

Live eventsConsent: granted

view_itemCandle pageGA4Google Ads
add_to_cartBasketGA4Google Ads
begin_checkoutCheckoutGA4Google Ads
purchaseOrder, with valueGA4Google Ads

Live eventsConsent: granted

view_itemCandle pageGA4Google AdsMeta
add_to_cartBasketGA4Google AdsMeta
begin_checkoutCheckoutGA4Google AdsMeta
purchaseOrder, with valueGA4Google AdsMeta

Customers

First order

Maya R.Google Shopping

Came back

Leon W.Email · Refill reminder

Regular

Ines K.Meta · Reels

Every order knows which ad it came from.

What's included.

  1. Tracking audit

    We find the missing, doubled and broken conversions.

  2. GA4 and Tag Manager

    Clean setup with the events your business actually cares about.

  3. Server side and Conversions API

    Better data for Google and Meta as browsers block more cookies.

  4. Consent mode

    Privacy friendly tracking that respects your visitors' choices.

  5. CRM connection

    Link leads to sales so ads can optimise for real revenue.

  6. Dashboards

    One simple view of spend, sales and what to do next.

Before. After.

Drag across to see what we'd change.

FFernmoor · GA4 and ad platformsLast 30 days

Before

Orders the ads can see61%
Purchases counted onceNo
Sales tied to a channel58%
Events firing correctly4 of 11
PurchaseFires twice
ConsentBanner only
MetaBrowser pixel
ReportsFour versions

An illustration of the playbook. Client numbers stay private, always.

Quick answers.

Why do Google and Meta show different numbers?

They count differently and both miss some sales. We set things up so the gap is small and explained.

Is server side tracking worth it?

For most businesses spending seriously on ads, yes. It recovers data that browsers now block.

Do you handle privacy and consent?

Yes. Consent mode is part of every setup.

Works well with.

Google AdsReach people on Search, Maps, YouTube and Shopping while they are looking for what you sell.Meta AdsPut your business in front of people who are more likely to buy, enquire or book.Email and RetentionTurn first time buyers into repeat customers, automatically.

Next step

Want a second opinion?

Twenty minutes on your tracking. You leave with the three fixes we'd make first.

Book a 20-min callSend a brief

Got the right intent? Join us.

Creative, curious and good with numbers? Tell us what you do best.

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