Name, email, and the few details that help us answer you.
Not for promo texts, WhatsApp blasts or robot calls.
In the UK and EU, analytics and ad cookies wait for your yes. Elsewhere they start on, and you can switch them off any time.
Names, emails, phone numbers and messages are never sent to Google Analytics.
Every word, no small print. Last updated 5 October 2026.
Enquiry
When you send a brief, Fine Intent collects the name, email address, phone number, website, service choice and project context you provide. We use this information to receive, confirm and reply to your enquiry. Our email delivery provider processes the message and acknowledgement on our behalf. The form includes spam and rate protection and does not claim success unless the delivery service accepts the enquiry.
Phone
Your phone number is collected so Fine Intent can respond to your enquiry. Submitting it does not give consent for promotional SMS, WhatsApp messages or automated marketing calls.
Booking
When you book a call, Fine Intent collects your name, email address, selected time and time zone, what you need help with, plus any optional phone number or website you provide. These details are added to the calendar invite so we can prepare. To stop abuse, your IP address is used briefly in hashed form, and booking times are kept in our hosting provider's database. We use this information to check availability, create the calendar event and meeting link, invite the intended attendees and send your confirmation. Google Calendar and our email delivery provider process this information on our behalf.
Settings
Your light or dark choice, music and mascot settings, and cookie preferences are stored in your browser. Necessary storage keeps these choices working. If you visit from the UK, the EU, the EEA or Switzerland, analytics and advertising cookies stay off unless you allow them, and until then Google tags may send only anonymous, cookieless signals. Everywhere else they start on by default, and the banner tells you so. Wherever you are, you can switch them off from Cookie preferences in the footer, and a Global Privacy Control signal from your browser keeps advertising off.
Measurement
Every measurement tool follows your cookie choice. If you allow analytics, we use Google Analytics and Microsoft Clarity, which shows us how pages are used through heatmaps and session replays, with form fields masked. If you allow advertising, the Meta Pixel and the LinkedIn Insight Tag load so we can measure our own ads, and when you send a brief or book a call, our server tells Meta a lead happened, with your email, phone number and first name scrambled (hashed) first. Fine Intent does not send enquiry names, email addresses, phone numbers, free-text messages or confirmation IDs to Google Analytics or Google Tag Manager.
Retention
We keep enquiry and booking details only as long as we need them to reply, to deliver work you asked for, and to meet legal and accounting duties. Then we delete them.
Providers
Only the services that help us run this site and reply to you, such as our hosting, calendar and email providers, and analytics or advertising tools if you allow them. Some of them may process information outside your country, under their own safeguards.
No selling
We don't sell your personal information, and we don't trade it with anyone. Advertising cookies, which some US state laws treat as sharing, stay off unless you allow them. If your browser sends a Global Privacy Control signal, we keep them off.
Rights
You can ask to see, correct or delete what we hold about you, take back your consent, or object to how we use it. Wherever you live, email hello@fineintent.com and we'll reply within 30 days. If you're not happy with our answer, you can complain to your local data protection authority.
Children
This site and our services are for businesses. We don't knowingly collect information from anyone under 18.
Contact
Email hello@fineintent.com with any question or complaint about your information. We acknowledge within two working days. If this policy changes, the date at the top of this page changes with it.
Change what this site may use, any time.
Next step
Email hello@fineintent.com, or book a call if you'd rather talk.